Knowledge Gap - 1307 Words

Introduction This report is made based on the topic â€Å"Knowledge Gap between Generations Based on Media Exposure.† What is knowledge gap? It was first introduced by 3 researchers of University of Minnesota that is Phillip J. Tichenor, Associate Professor of Journalism and Mass Communication, George A. Donohue, Professor of Sociology and Clarice, and N. Olien, Instructor in Sociology in 1970. Based on the title of the research, it can be defined as the gap of the information obtained by exposed media for the past generation and the generation nowadays. The objective of this research is to identify kinds of knowledge gap that the society faced and the reasons why did knowledge gap occur. The Forms of Knowledge Gap Base on the†¦show more content†¦But their fees are higher than the other not known center but they are well-known brand so people will think of them if they talks about the related topics. But internet gives chances to other not well-known company to advertise about their company so peoples would have choices and options to choose whether which company they wanted to enter to. When advertise through the traditional mass media, the information that shown for the particular products are very limited and sometimes the audience does not get the information they wanted to know. They have to write a letter to request for the information or directly go to their company to get it. It is so inconvenience that most of the people would not do that. But the people in generation nowadays could get the detail information about the products that they are interested in to easily by just accessing into their websites and everything was there for the customers to go through. For examples, N estle advertise their product Coco Crunch through television and an audience were interested and willing to know more about the products that being advertised. At the past, it will go through a long process and wait for the letters but in presents, audience that interested can access into their websites and seeking out their products detail information such as the nutritionShow MoreRelatedInternalisation of Spanish Fashion Brand Zara8711 Words   |  35 PagesHowever, this case is deemed sufficient to provide valuable insights and improve the understanding in this area. Originality/value Little attention has been devoted to the internationalisation process from the branding perspective. Aiming to fill in this gap in the literature this study provides important insights into Zara’s internationalisation process. Key Words Internationalisation, fashion retailing, branding, market entry, Zara Paper Type Case Study 2 INTERNATIONALISATION OF SPANISH FASHIONRead MoreGap Case Analysis Essay4624 Words   |  19 PagesMKT 460 Gap Inc. 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